Our Story


Sonali Bloom

Curio Road co-founder and Chief Merchandising Officer Sonali Bloom is an experienced retail merchant with an entrepreneurial spirit. She is a graduate of Abercrombie & Fitch’s Leadership Development Program, the leading merchandising training program in the U.S. There, she led a team in growing the new Gilly Hicks apparel brand. She graduated from Yale College with a B.S. in Physics, focusing on creative new product development. While at Yale, Sonali was the Creative Director of the Yale Economic Review for three years. Sonali is a photographer, foodie, novice wedding planner, and lover of all things design & DIY, and spends her free time wine tasting, salsa-dancing, or brunching with friends.

Michael Segal

Curio Road co-founder and CEO Michael Segal started his first company while an undergraduate at Harvard College, and built it towards an acquisition by the Kauffman Foundation in 2010. After completing a summa cum laude bio-chemistry degree in three years, he took a position at Bessemer Venture Partners – investors in Pinterest, Diapers.com, Yelp, LinkedIn, etc. There his interest in e-commerce developed into what would become Curio Road. In his spare time, Michael likes to roam around Uniqlo, watch 30Rock episodes on repeat, and think about the future of e-commerce.

Discover spectacular handmade design.

Thanks so much for visiting Curio Road, and welcome! As you’ve probably figured out by now, our mission as a company is to help you Live Beautifully. 

We discover and feature spectacular products from the top handmade designers in the USA. Our team of merchants works nonstop to help our members discover truly unique jewelry, accessories, apparel & gifts. In the process, we also seek to help the incredibly talented small designers in the US grow their businesses and reach customers who are passionate about unique and heartfelt design.

We hope you will join us. Say no to ordinary. Create your own unique life. And above all… Live Beautifully.

Sonali, Michael and the Curio Road Team

PS. Our team is here for you! If you ever have any questions, concerns or ideas for us, get in touch at hello@curioroad.com and we promise you’ll hear back that same day.

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